Hotter than Climate Change

Advertising campaign for
Take the Jump.

Role: Producer, Casting

Too often, discussions about climate change are daunting, portraying climate action as an undesirable compromise amid looming catastrophe. It feels like such big a problem to solve that individuals don’t take any action at all. To change this narrative, Take The Jump launched a campaign highlighting seven key actions that make climate action not only achievable, but also desirable. The initiative adopts a feel-good approach, featuring a diverse range of street-cast locals and a meticulously styled second-hand wardrobe, beautifully captured by Steve Boniface. It reimagines the glossy conventions of retail campaigns and taps into a broader shift in the definition of “hot”, from superficial attributes to inner confidence. This perspective demonstrates how ordinary people can take pride in small actions that contribute to the fight against climate change, proving they can be Hotter than Climate Change.