Love Ghosting

Advertising campaign for ACC, NZTA and NZ Police.

Role: Producer

ACC's Have a hmmm platform is tackling a deadly problem: young drivers (16-24) using their phone behind the wheel. This campaign takes a bold approach by flipping a negative behaviour – "ghosting" – into a life-saving action.

By encouraging young drivers to ‘ghost’ their mates, family, and phone by putting it on Do Not Disturb, we're leveraging a relatable concept to cut through the noise. We want to empower them to behave differently, ultimately making the roads safer, and reducing the frequency of fatal and serious crashes.

Shot in 9x16 for social media platforms and some nice still photography.